Wednesday, March 11, 2015

Mobile Content Marketing Attracts New and Keeps Current Customers

I'm sure you know by now that the only real Internet marketing is content marketing, and now we have another way to market our content and that is via mobile content marketing. Mobile content marketing is one more platform in your overall content marketing strategy. Another way to market your content to your clients as well as a way to attract new clients who are too busy to sit down at a computer to look at your website.

In your ongoing effort to build a relationship with your potential clients and customers mobile content marketing is becoming an essential part of that mix. We have to remember that the quantity of users using mobile phones and other devices to access online content is growing by leaps and bounds, and by some reports even outgrowing personal computer adoption. Mobile content marketing cannot be ignored by the savvy Internet marketer who wants to remain relevant.

Mobile access to the net has increased social network use by over millions and is expected to continue to climb. You start by offering your current clients the ability to read, watch and listen to your content via the mobile device that most of your current readers use, or code the site to detect what device is reading. Then you make it easy for your current clients to pass on the information via texts.

The "Queen of the Internet" Mary Meeker stated in her "State of the Internet Report" that "Rapid Ramp of Mobile Internet Usage Will be a Boon to Consumers and Some Companies Will Likely Win Big (Potentially Very Bib) While Many Will Wonder What Just Happened." Don't be one of those who just wonders what happened.)

Thursday, March 5, 2015

The Key to Balancing Work Life and Personal Life

Society today compared to even twenty years ago has changed a great deal. The demands on us at work have increased, as have the demands at home. The cost of living has increased leading to the need for two incomes and feeling rushed all the time. So how does one go about balancing work and personal life?

First of all, don’t take on more than you can handle, and learn to say “no.” I know you’re thinking – well I knew that. But the problem is our boss puts pressure on us, a friend puts pressure on us, our kids put pressure on us, our partner….the list goes on. Before you know you haven’t got any time to yourself, you’re burnt out, and barely coping with your daily demands.

One of the first things you can do is learn to delegate whether at work or at home. That will immediately take some of the pressure off of you and make it easier to balance work and home life. You might delegate tasks at work rather than hanging on tightly to those assignments. You might also delegate tasks at home. That might be to the kids, your partner, or it might involve hiring a housekeeper or telling the PTA you just can’t bake the cupcakes this year but you've asked Sam’s mother to do so. You get the idea.

Leave some white space on your calendar. You can’t keep up a calendar that has every moment of every day filled. Take a break. It might be a day a week or a day a month. The key is to make some time for you. When you have some time to relax you will be able to do a much better job of balancing work and home life. You will also think clearer and accomplish more in a shorter period of time.

Balancing your work life and your personal life can be done – it just takes you being determined that is what you want to do!

Thursday, April 4, 2013

Tips for Better Mobile Email Marketing

Smartphones have changed the way mobile marketing works. Typical smartphone users will use their device to tweet, change their social networking updates and of course read and handle email. With all of the things that one can do with a smartphone, it makes sense to consider that you are vying for valuable attention of your target. In fact, your primary goal is to get your target audience’s undivided attention. But how do you do that?

There are three things your target audience will see when it comes to your mobile message:

·         The Pre-header: Your reader will see the sender (you), the subject line (should be attention-grabbing) and the pre-header which is the first few lines of your email. If your subject doesn't make your reader want to open your message, your pre-header better do the trick or your message will be deleted without being opened.
·         Make it easy: If you are using images in your message, make sure they load properly and that your overall message is easy to navigate. Find a design that you like and experiment with it before turning it loose to your audience.
·         Remember your audience is on the go: Mobile marketing and mobile emailing – mobile being the keyword here. You have to remember that your audience is on the go and they don’t have time to read a book when they’re in a hurry.

Make the most of your mobile emailing efforts and follow these tips – you’re sure to see success. 

Tuesday, March 26, 2013

Bring statistics to life when you speak

Numbers don’t lie, but they don’t necessarily convince people on their own. When you’re giving a presentation, or just talking informally to co-workers or customers, keep these tips in mind to give your facts added heft:

• Supply some context. Tell your listener what the numbers mean. If 27 percent of consumers buy your product that may not mean much unless you explain that you’re the top-selling brand, or that your biggest competitor captures only 9 percent of the marketplace.

• Get specific—and general. Concrete figures, like $287,642, give your statistics credibility, but expressing them in round numbers (“over a quarter of a million dollars”) makes them memorable. Use both: Start with the specific number, and then later round up or down to drive home your point.

• Put it in print. When possible, give your audience something tangible. A one-page summary with hard facts can emphasize that you stand behind your words.

Saturday, March 23, 2013

Commercial real estate: The big profits

Real estate is often termed as the safest investment avenue. In fact, real estate investments done with proper evaluation of the property (and its true value), can lead to good profits. This is one reason why some people pursue real estate investment as their full time job. The talks of real estate are generally focused towards residential real estate; commercial real estate seems to take a back seat. However, commercial real estate too is a good option for investing in real estate.

Commercial real estate includes a lot of different kinds of properties. Most people relate commercial real estate with only office complexes or factories/ industrial units. However, that is not all of commercial real estate. There is more to commercial real estate. Health care centers, retail structures and warehouse are all good examples of commercial real estate. Even residential properties like apartments (or any property that consists of more than four residential units) are considered commercial real estate. In fact, such commercial real estate is much in demand.

So, is commercial real estate really profitable? Well, if it were not profitable I would not have been writing about commercial real estate at all. So, commercial real estate is profitable for sure. The only thing with commercial real estate is that recognizing the opportunity is a bit difficult as compared to residential real estate. But commercial real estate profits can be real big (in fact, much bigger than you would expect from residential real estate of the same proportion). You could take up commercial real estate for either reselling after appreciation or for renting out to, say, retailers. The commercial real estate development is in fact treated as the first sign for growth of residential real estate. Once you know of the possibility of significant commercial growth in the region (either due to tax breaks or whatever), you should start evaluating the potential for appreciation in the prices of commercial real estate and then go for it quickly (as soon as you find a good deal). And you must really work towards getting a good deal. If you find that commercial real estate, e.g. land, is available in big chunks which are too expensive for you to buy, you could look at forming a small investor group (with your friends) and buy it together (and split the profits later). In some cases e.g. when a retail boom is expected in a region, you might find it profitable to buy a property that you can convert into a warehouse for the purpose of renting to small businesses.

So commercial real estate presents a whole plethora of investing opportunities, you just need to grab it.