Getting More
Customers
Surveys show that 85% of success
in life relates to your communication, human relations skills, and
"emotional intelligence”.
Joe Batten, an American
motivational speaker said: "Before you tell, ask; before you talk, listen;
after you listen, relate; and always show that you care. When you can translate
care, people will want to do business with you and details will not get in the
way."
From a business viewpoint you
also have to build relationships and get customers to trust you. To do that you
have to:
1. Be Reliable
Do what you say you're going to
do.
Do it when you say you're going
to do it.
Do it right the first time.
Get it done on time.
Under promise and over deliver.
2. Be Responsive
Be available
Be accessible
Be willing
Be helpful
Be informative
3. Solve problems
Solve customers’ unique problems
and they will continue to be your customer. Put yourself in the customer's
shoes and feel what they feel.
Does this mean that all your
marketing and advertising needs to be “touchy feely”?
No. You can still create calls to
action that increase sales whilst observing all these principles.
For example:
Tell them about a price increase!
People want a 'good deal'. If
prices are going up on a specific date, let your customers know. They'll want
to buy before the price increases.
Offer a trial period
Trial periods are a great way to
get new customers. Offer a special deal, extra service or a lower price during
your trial / introductory period.
Offer a Guarantee
People want to know there's no
risk involved if they're not satisfied with the product/service. Let new
customers know they can cancel for any reason before the trial period expires.
Offer free extras
Buy X and receive Y. This works
with a whole range of products and services. Be sure to include an end date on
your offer. This politely urges people to take advantage of your offer before
time runs out. Give a deadline for ordering. Order by the 10th and receive....
That way, your customers know they only have a limited time to respond and they
won't fall victim to the "I'll do it later" syndrome.
Offer a FREE gift
As an added incentive for
ordering, offer your free gift to the first 100 or 1000 people that respond or
walk through your doors.
Offer an upgrade
One simple line can boost your
sales. "Order within 10 days and we'll upgrade you to ......."
Whatever you offer be sure to
include action phrases:
* Call Now
* 24 Hours a Day
* Mail today in the prepaid
envelope
* Fax your response card.
Business success also relates to
communication, human relations skills, and "emotional intelligence”, but
in a business context.
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