By now you should be aware that
we are in the middle of a mobile revolution. We are slowly but surely being
over taken by smartphones and mobile devices, but what does that mean for
business owners?
Marketers now have an entirely
new demographic to consider: mobile devices. Now instead of the traditional
marketing methods of determining what a customer will buy based on previous
purchase behavior, ads based on users who belong to specific groups can be
placed at the fingertips of mobile users.
The types of mobile devices we
use tell marketing experts a lot about our behaviors, giving them a more
complete consumer profile. This allows campaigns to be customized specifically
to consumer preferences and with this type of information, they can tell just
which consumers are going to visit and which are going to buy.
Mobile marketing helps to fill in
the gap of certain areas of the ROI, allowing marketers to modify strategies in
real-time.
No comments:
Post a Comment