Wednesday, March 11, 2015

Mobile Content Marketing Attracts New and Keeps Current Customers

I'm sure you know by now that the only real Internet marketing is content marketing, and now we have another way to market our content and that is via mobile content marketing. Mobile content marketing is one more platform in your overall content marketing strategy. Another way to market your content to your clients as well as a way to attract new clients who are too busy to sit down at a computer to look at your website.

In your ongoing effort to build a relationship with your potential clients and customers mobile content marketing is becoming an essential part of that mix. We have to remember that the quantity of users using mobile phones and other devices to access online content is growing by leaps and bounds, and by some reports even outgrowing personal computer adoption. Mobile content marketing cannot be ignored by the savvy Internet marketer who wants to remain relevant.

Mobile access to the net has increased social network use by over millions and is expected to continue to climb. You start by offering your current clients the ability to read, watch and listen to your content via the mobile device that most of your current readers use, or code the site to detect what device is reading. Then you make it easy for your current clients to pass on the information via texts.

The "Queen of the Internet" Mary Meeker stated in her "State of the Internet Report" that "Rapid Ramp of Mobile Internet Usage Will be a Boon to Consumers and Some Companies Will Likely Win Big (Potentially Very Bib) While Many Will Wonder What Just Happened." Don't be one of those who just wonders what happened.)

Thursday, March 5, 2015

The Key to Balancing Work Life and Personal Life

Society today compared to even twenty years ago has changed a great deal. The demands on us at work have increased, as have the demands at home. The cost of living has increased leading to the need for two incomes and feeling rushed all the time. So how does one go about balancing work and personal life?

First of all, don’t take on more than you can handle, and learn to say “no.” I know you’re thinking – well I knew that. But the problem is our boss puts pressure on us, a friend puts pressure on us, our kids put pressure on us, our partner….the list goes on. Before you know you haven’t got any time to yourself, you’re burnt out, and barely coping with your daily demands.

One of the first things you can do is learn to delegate whether at work or at home. That will immediately take some of the pressure off of you and make it easier to balance work and home life. You might delegate tasks at work rather than hanging on tightly to those assignments. You might also delegate tasks at home. That might be to the kids, your partner, or it might involve hiring a housekeeper or telling the PTA you just can’t bake the cupcakes this year but you've asked Sam’s mother to do so. You get the idea.

Leave some white space on your calendar. You can’t keep up a calendar that has every moment of every day filled. Take a break. It might be a day a week or a day a month. The key is to make some time for you. When you have some time to relax you will be able to do a much better job of balancing work and home life. You will also think clearer and accomplish more in a shorter period of time.

Balancing your work life and your personal life can be done – it just takes you being determined that is what you want to do!