Monday, June 18, 2012

Be Persuasive When You Sell

When you are selling your products to clients, you don’t want to be pushy about it, you want to be persuasive.

Have you ever been around a sales person who seems to have everything going for him?

He has no problem talking to people, people like him, he seems to meet all of his sales goals so effortlessly.

This is not because he is lucky, or he was born with a natural gift when it came to selling. It is because he took the time and effort to make sure he went into the field well trained with the appropriate sales skills and product knowledge to make his sales seem as though they come without any effort.

This sales person, through hard work and sales training, has given himself the power of persuasion because he has the ability to find out what it is that his customers need.

When a sales person is being pushy with their product, it is a turn off to the customer. The last thing a customer wants, is somebody they just met up in their face who won’t stop talking. Pushy sales people come off rude, unprofessional and unknowledgeable.

From a customer’s point of view, a pushy sales person comes off as someone who just arrived from a one day sales training course on one particular product. Who is then sent out into the world to sell that product to anyone that will listen.

Most consumers can see right through this.

Persuasion takes subtlety. In fact, it is much easier to persuade someone to buy your product than to actually sell it.

Persuasion involves getting your customer to “buy in” to your product, or to see things from your point of view.

You must first get to know your customer. Take some time to ask a few personal questions. Such as where they live, what their occupation is, do they have any pets, etc.

People love to talk about themselves, so ask questions.

Once you get to know your customer, find out what their needs are. You can than match up your products to their needs.

Explain the benefits of your product, and give them a visual in their mind of themselves using your product. If you are selling baseball bats, give them the visual of using the bat to hit a home run in the bottom of the ninth too win the ball game.

Don’t do all the talking, listen to your customer. Listening is perhaps one of the most important sales skills you can posses. You can find out so much about your customer just by listening.

To persuade your customer to buy your product is to find a common ground with your customer. Smile, be courteous, answer their questions, learn what their needs are, listen to their concerns and try to alleviate them.

Once you have established what their needs are, tell them about the products you have that could satisfy their needs. Remember, don’t sell the product, tell them about the product, and what it can do for them.

Don’t think of it as selling, think of it as a normal conversation that you would have with one of your friends. Your sales will become more enjoyable, and they will also increase.

Tuesday, June 12, 2012

Mobile Marketing and Small Business

From the days of the bulky bag phones to small handheld mini computers, cell phones have taken marketing to a whole new level.

Mobile marketing is the fastest growing marketing method in existence today – with no signs of stopping or even slowing down and smart business owners and marketers are grabbing hold with both hands.

While big brand names have begun to slowly use this powerful marketing tool, small businesses are beginning to realize that they, too, can embrace mobile marketing and use it fully to their advantage.

Your customers and prospects are no longer forced to stay at home, chained to their desktop computers. They are on the go! If you want to reach them and make them aware of your presence, you’d better be ready to reach them in their cars, while they’re eating out, shopping or whatever. If you are still relying on your standard website and have yet to embrace mobile technology, you are leaving money on the table.

Contrary to what many misinformed business owners think – any business can use and benefit from mobile marketing. By using mobile technology for your marketing, PR, customer service and even sales promotions, you’re reaching your customers and prospects where they want and need to be reached.
While there are some business owners who are stuck in their “old school” mindset, many have evolved and are leveraging the power of mobile marketing. Have you? Chances are your competitors have…

Wednesday, June 6, 2012

Utilizing Social Media To Grow a Business

Social networking is something that is used almost every day by the majority of people. People now realize that they can get a much larger range of tasks done in a shorter space of time using social media, rather than other forms of communication. For instance, they can contact 4 people at once explaining about an upcoming party and then put an offer in on that Xbox that they wanted. Social media is a great way to stay in touch; conveniently.

For this reason, businesses really need to get involved with social media. What they need to do is log onto websites like LinkedIn, Facebook, Twitter and MySpace and start creating a social profile. It may take time, but as their profile increases in size, the reality is that more and more people will actually start thinking of their business. Businesses that ignore social media are potentially missing out on hundreds of consumers every single day.

As most people will be keen to suggest, the best way to promote a business is by word of mouth. People that have tried and tested your products or services and had a good experience will be the best advertisement for a business. The great thing is, social networking sites basically act as a word of mouth referral, which is why so many people are finding that their conversions on these sites are simply so good. Communicating online through social media sites on a regular basis will ensure that these businesses grow to a size that an owner could never even imagine.

Get on social networks and build the marketing strategy into your every day business life. Social networks have a snowball effect, so over time your profile will become larger and larger and more and more worth while, producing more leads nearly every single day!

Monday, June 4, 2012

Use Social Media To Get Exposure

Nowadays, if a business is not on a social media site, or several for that matter, then they are deemed to be missing out and missing out big time. The great thing is; it is easier to connect with social media sites and they can do wonders for a business, regardless of how established the business really is!

There are many different discussions and opinions going around relating to SEO and social media as well. Many people believe that as most of the links on social media sites are noFollow, then they have no weight in terms of SEO and rankings. However, some tests have proven that sites with great social media coverage will rank better and people working at major search engines have confirmed that the social media profile will be taken into account.

Whether using social media for promotion or as an SEO tactic one thing is for sure; it should certainly be used. There are thousands of businesses that think because they have a website, people can find them. They believe that because they rank above the majority of their competitors in search engines, there is no need to attack social media. The reality is these people are wrong; there were businesses doing something similar 5 years ago, when every company had a website except for them! Getting onto social media sites is a must!

Getting into social media for people that do not really have any technical experience can be a struggle to start with, but it really is not as difficult as the majority of people think. By logging onto social media sites like Twitter, Face Book and My Space, business owners cannot just start to promote their businesses further, but they can also connect with their target audience and understand what it really is that they want!

Sunday, June 3, 2012

Dream Great !!!

“Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.”