Social Media - To Get Exposure

Nowadays, if a business is not on a social media site, or several for that matter, then they are deemed to be missing out and missing out big time. The great thing is; it is easier to connect with social media sites and they can do wonders for a business, regardless of how established the business really is!

There are many different discussions and opinions going around relating to SEO and social media as well. Many people believe that as most of the links on social media sites are noFollow, then they have no weight in terms of SEO and rankings. However, some tests have proven that sites with great social media coverage will rank better and people working at major search engines have confirmed that the social media profile will be taken into account.

Whether using social media for promotion or as an SEO tactic one thing is for sure; it should certainly be used. There are thousands of businesses that think because they have a website, people can find them. They believe that because they rank above the majority of their competitors in search engines, there is no need to attack social media. The reality is these people are wrong; there were businesses doing something similar 5 years ago, when every company had a website except for them! Getting onto social media sites is a must!

Getting into social media for people that do not really have any technical experience can be a struggle to start with, but it really is not as difficult as the majority of people think. By logging onto social media sites like Twitter, Face Book and My Space, business owners cannot just start to promote their businesses further, but they can also connect with their target audience and understand what it really is that they want!

Utilizing Social Media To Grow a Business

Social networking is something that is used almost every day by the majority of people. People now realize that they can get a much larger range of tasks done in a shorter space of time using social media, rather than other forms of communication. For instance, they can contact 4 people at once explaining about an upcoming party and then put an offer in on that Xbox that they wanted. Social media is a great way to stay in touch; conveniently.

For this reason, businesses really need to get involved with social media. What they need to do is log onto websites like LinkedIn, Facebook, Twitter and MySpace and start creating a social profile. It may take time, but as their profile increases in size, the reality is that more and more people will actually start thinking of their business. Businesses that ignore social media are potentially missing out on hundreds of consumers every single day.

As most people will be keen to suggest, the best way to promote a business is by word of mouth. People that have tried and tested your products or services and had a good experience will be the best advertisement for a business. The great thing is, social networking sites basically act as a word of mouth referral, which is why so many people are finding that their conversions on these sites are simply so good. Communicating online through social media sites on a regular basis will ensure that these businesses grow to a size that an owner could never even imagine.

Get on social networks and build the marketing strategy into your everyday business life. Social networks have a snowball effect, so over time your profile will become larger and larger and more and more worth while, producing more leads nearly every single day!

Get Social Networking Today!

When people mention social networking and social media sites, the instant reaction is to think about Facebook. Nowadays people use social networking sites as part of their every day routine. Instead of browsing Google for the latest products they want, they ask friends and browse the social media market places. So it is important for businesses to be able to connect with their target audience with another medium rather than just their website.

As soon as Facebook took off, there was an influx of businesses trying to sell their products and services in every which way possible. Of course, the reality was that this was what Face Book wanted. Before long, they put restrictions on things like ads and commercial market place adverts to try and extract some extra cash from businesses.

The great thing is that not all of Facebook marketing costs most. One thing that businesses can create is a fan page. This fan page can contain important updates, deals and general information relating to a company. By adding and “liking” other pages, businesses can start to get coverage. This is a great tool to get noticed on Face Book and to start to build a social media profile across different social media sites.

One of the important things to think about when making your page is to consider the best ways to make it interesting. The problem with a lot of pages that promote businesses is that they do not include anything interesting. This means that people come, stay for a few minutes and then move on to something different. Make sure you engage with your target audience with things like new products, hot offers, polls and surveys. Act as if you care what they think and they will enjoy staying on your page!

Facebook Moves One Step Closer to Being Our One-Stop Communications Shop

Facebook has made no secret of its strategy to move beyond being a mere social media site (albeit the biggest in the world) and become our integrated communications hub of choice, and last month’s partnership deal with voice and video call giant Skype will certainly take them in the right direction.  According to Facebook CEO Mark Zuckerberg, the two companies had been in talks for some time, but it was the likely acquisition of Skype by Microsoft that, for him, sealed the deal.  Zuckerberg and company were apparently wooed by an association that offers the stability of being with a company that they can trust.

The announcement of the deal between Facebook and Skype is the first of what has been promised to be a summer of major launches for the social media site, which is reported to be losing some of its momentum as well as facing challenges from Google+.  For its users, the partnership will not only mean free one-to-one voice and video calls, but also there is talk of group chat functionality and a new chat user interface.  So, if you’re not already part of Facebook’s massive 750 million membership, perhaps now is the time to jump on board!

Using Video as Content!!

Video content is not necessarily difficult or demanding to make, actually what a marketer needs is an imagination.  It can really help personalize messages and information.  It is probably even more diverse in device and format selection than audio content.  It is an increasing part of the enterprise communications and strategic plans.  Video content is cherished by Google. 

Video content is one of the strongest methods of distributing content on the internet.  It is free and widely available through the internet in ways that reach thousands of people every day.  It is exploding online at a crazy speed and there's no turning it back.  It is loaded to the ftp site.  Video content is paid on a variable per-minute rate. 

Video content is being consumed by users in rapid fashion.  It is a great way to engage and educate customers about your products and services.

Video Marketing for Business

Video marketing for business is one of the quickest growing kind of marketing of all time.  There are number of online marketers who take advantage of video marketing promotion.  The sort of targeted traffic you can generate by executing proper video marketing promotion can be extremely huge

Online video marketing for business has made a significant surge.  However, if you watched online video several years ago, you'd have probably thought that it would never have made the leap to the business world.  Much of it was kids performing tricks on skateboards and funny pet tricks.

Online video marketing for business has quickly become the "must have" advertising, marketing and communications tool for businesses in NJ and NYC of all kinds.  No other marketing medium connects with busy business people as effectively as online video marketing.  Online video is unique in its ability to attract, captivate and engage customers, thus increasing lead conversions of casual browsers into paying customers…in some cases increasing conversions by 52%!

There are so many benefits of Video marketing for business that you’d better start right now with it. All you need to do is follow the right steps to maximize this marketing strategy. For very low costs you can get really high profits as you can get to more prospects that can turn into your clients or associates.

One of the major benefits of Video marketing for business is that you get a great exposure for free. You can have as many videos as you want in all the video platforms on the net. When done correctly, this is a great advantage as there are literally billions of views every day. This means you will have hundreds or thousands potential prospects for free.

What Is Brand Identity?

Brand Identity is a promise. One given from business to customer to expect certain things. Whether that promise involves product quality, service, price or a million other things varies from brand to brand. But the one thing common among all brands is the need to be a strong brand.

Why is brand identity so critical?

A strong brand identity can position a company above its competition all by itself. But having a brand that strong takes time, money and effort to develop. It’s not as simple as just redesigning a logo or rewriting a tagline. Brand identity is the reason you offer for your customer to choose you instead of your competition.

How to rework your brand identity

Successful re-branding involves “evolution,” not “revolution.” You must impress upon your existing customers that your new brand is just a new and improved version of the same you. It’s important to not get too crazy with a re-branding effort because you could end up destroying fragile emotional ties and customer loyalty.

Brand identity is much more than marketing

Having a brand identity that resonates with your market is important, but not at the expense of the people within your company. They need to not only get it, but also be your brand’s most fervent ambassadors. Do your employees believe in your company? Do they feel like they have a vested stake in its success? Companies with solid brand identities can say yes to these questions. Can yours? If not, here are some things you can do:

1.         Get every aspect of your company on the same page: Easier said than done, right? Well, that doesn’t mean it’s not necessary. Get all your departments talking to each other and understanding each other.

2.         Promote everyone to the position of brand ambassador: Give everyone a common understanding of the company, its mission and their part in it. They should feel like they have ownership—even if they don’t.

3.         Reinforce brand values and behaviors: To do this, use the tools you have, such as internal communications…and like a good basketball coach, consistently promote these fundamentals until they’re second nature.

Your employees will ultimately determine your success or failure. That’s why it’s so important to have them buy into your company’s brand identity. However, that’s not something that can be forced. You, as leadership, must earn it. But once you do, you’ll have a company that is full of happy, motivated successful brand ambassadors.

Repeat Customers – The Businessman’s Dream

When you consider the cost of advertising, it is not hard to see why repeat customers and clients are so valuable to businesses.  Cutting down on marketing and advertising expenses, however, is not the only way in which this highly desirable element of the market can help to increase profitability.  Repeat customers spend more money, make larger transactions, buy a wider range of products and services, and refer more customers.  But although repeat customers offer all these great benefits, many businesses do not even know what percentage of their sales comes from these clients, let alone why their repeat customers keep coming back, what they buy and how often they buy.

Repeat customers do, of course, keep buying for a number of reasons, and knowing whether it is your prices, your customer service or the fact that you give them first crack at your promotional offers is vital if you want to encourage more of your clients to do the same.  In addition, when you do promote special offers, knowing which ones are most successful in persuading customers to return can help enormously in fine-tuning future marketing campaigns.

The closer relationships that you build with repeat customers provide several benefits.  First, these clients are much more loyal; and second, the deeper bond makes them much less price-sensitive than one-off buyers and so much less likely to change suppliers if you put your prices up.

Put a little work into understanding your repeat customers and watch your profitability soar!

The Secrets of Wave Selling

Trying to get a new client on board can be hugely challenging.  Often the first approach leaves the potential buyer with far more information than he can easily take in, and of course he has absolutely no reason to trust the seller.  This is why it typically takes five or more interactions before a potential buyer will commit to a purchase.

Demonstrating credibility is essential if a potential client is going to be persuaded to part with his or her cash, and wave selling lets your business build credibility by creating a ripple of interest and then building on it.  The theory is simple and works like this:

·         You have to communicate with prospects in order to convince them of your credibility.

·         The more you communicate with them and show them the benefits that your company has to offer, the more credible the company becomes.

·         The more credible your company becomes, the more your potential clients will listen.

·         The more your communication matches the perception that your potential clients have of your company, the more they will be inclined to listen.

·         The more credible you begin to appear, the more potential clients will trust your company as being the expert in its field.

·         The more clients trust you, the more likely they are to buy from you and to recommend your company to others.

Persistence and a steady approach, which builds like a wave over time, are the keys to gaining customer trust and confidence, not a one-shot approach to selling.

The Marketing Phone Number

Telephone Numbers are usually the first point of contact between Customers and Businesses, and you know what they say...First impressions last!

Most companies spend thousands of dollars per year on print advertising, be it on vehicles, business cards or even websites. What most of them fail to realize is that spending that amount of money pays no return if the target audience cannot remember the telephone number when looking at it for the first time. I'm sure that you have found yourself glancing at an advert and finding it interesting but quickly find out a few days later that you cannot remember the contact number. I have seen a great one in Columbus, Ohio a few years ago....I don't know if they are still being used there. Can you figure out they are in real estate......444-SALE & 444-RENT. Those are great!!!

Recent research has shown that displaying a memorable phone number prominently on a website and company letterheads can increase client response rates by up to FIVE times, so if you are spending money on marketing, it makes sense to maximize your return by getting a professional looking number. Having a phone number that your customers will remember easily has been proven to lead to more repeat orders and more word of mouth recommendations.

A memorable phone number will give a more lasting impression of your company image and brand, and as your customers remember your phone number, they won’t be browsing through the Yellow Pages looking at your competitors’ ads!

What’s YOUR Unique Selling Proposition?

With so much competition in today’s global markets, differentiating your business from the thousands of others that are offering similar products and services is absolutely essential.  If you don’t know precisely what it is that sets your company apart though, then how can you expect your clients or customers to make the distinction and choose your business over those of your competitors?

A unique selling proposition (USP), as the name suggests, must tell prospective clients and customers precisely what it is that you offer that the competition doesn’t.  It must describe a benefit that is so compelling that your target market will be drawn to your business and no other, but it absolutely must be a genuine proposition that you can deliver on. 

Probably one of the best-known USPs around the world is that which belongs to Fed-Ex®: “When it absolutely, positively has to be there overnight.”  Although the company could have chosen to differentiate itself on price or any other number of factors, it chose guaranteed overnight delivery to set itself apart – and the rest, as they say, is history. 

When deciding on your own USP, remember that it doesn’t necessarily have to be based on a single benefit, but could encompass a unique combination of benefits.  A resume writer with a background in banking who is targeting clients in that industry, for example, could use his background and experience combined with a one-day turnaround time as his USP.

Presenting Your Product

We all know the expression “you only get one chance to make a first impression,” well it holds true when it comes to presenting your product to your customer.

For starters, the last thing you want to do when a customer walks into your office is present the first product that pops into your head.

Before you present a product to your customer, you must first find out exactly what it is your customer wants and needs.

The first thing you want to do is introduce yourself to your customer. Offer them a seat and make them feel as comfortable as possible.

Get to know your customer, talk about non-business subjects, this will take some of the pressure off of the both of you and make it easier to talk to one another.

Once you believe that you and your customer have found a comfort level, begin to evaluate your customer’s needs.

Start by asking questions to find out his reasons for coming in to see you. Find out what products he currently has and uses. And how much he pays for them. Find out all you can about the company he obtained his products from and what he thought of the customer service he was provided with.

It is important to know these things for reasons of comparison.

Once you have evaluated your customer and have a pretty good idea of what his needs are, get ready to present the products you have, that you believe to be an ideal match to his needs.

But before you make your presentation, make sure that you are prepared. Have all the materials you need to make your presentation a solid one at your finger tips. Such materials would include, brochures and literature, not only to give to your customer, but to go over with your customer. Unfold the brochure in front of him as you discuss the product. Literature is also a good way to be prepared in case you are hit with a question you can’t answer; this will be a good resource for reference.

The point that I am trying to make is; Present to your customer a product you believe they will need. Your presentation should be based on the information that you have gathered from your customer during your sales session.

You could be the greatest presenter of products in the world, but if you are presenting products that customers don’t need, you’ll never sell a thing.

So be sure to evaluate your customers before you start presenting your products.

7 "Quick Fixes" Every Marketer Needs To Know About

When your profits begin a downhill slide or just seem at a stalemate, you scratch your head and ask a thousand times, "What am I doing wrong?"  Well, the truth is that you may not be doing anything "wrong", but there may be some things you could do to bring about a change.  The next time you're up against a brick wall, try implementing these techniques into your marketing campaign, and watch those blues disappear!

1.  Change Your Advertising Focus

Hey, everyone is a prospective customer, but let's face it... not everyone is interested in what you have to offer.  Why waste advertising dollars on those who don't even pay attention?

Find your niche.  Identify the audience with the greatest need for what you have, and learn all you can about them.  Become a specialist who knows what they need, and advertise directly to them.  You're customer conversion rate will soar!

2.  Be Unique.

There are plenty of copy cat marketers out there trying to mimic the success of those around them.  Sometimes it works... sometimes it don't.  But the fact of the matter is that the more unique you are the more attention you will get.

What isn't your competition doing?  Yeah, try that!  Chances are they can't or aren't willing too.  That's your key to success!

3.  Offer a Bonus.

Who will pass up a freebie?  Add these "on the house" products to your sale to sweeten up the deal.  The freebie doesn't need to be anything too big, or cost you anything.  Just the idea of the bonus will increase the perceived value of the purchase in the consumers eyes.  And yeah, they're all looking for the best buy for their buck!

4.  Gather Follow Up Info.

Most customer don't make a purchase the very first time they walk through your door, but don't let them escape your clutches.  Find out who they are, and how to contact them in the future.   The longer you keep a line of contact open with them, the more trust you build up.    Sooner or later they'll be back and ready to buy this time!

5.  Wipe Out The Risk Factor.

The biggest reason people hesitate before making a sale, is the lack of confidence that they are making the best choice.  Hey, no one wants to invest in a product that doesn't live up to its name.  In fact the fear of making a bad choice is greater than the desire for the product.

You can totally eradicate the risk factor for consumers by providing an unconditional money back guarantee.  When you guarantee satisfaction, they won't be so hesitant to get out their wallets and commit themselves to the purchase.

6.  Be Diverse.

The buzz word in the Internet Marketing realm is Affiliateships.  Affiliate marketers find products that are related to their own products, and offer it to their customer.  The customer wins because he can learn more about the product he is investing in, and you win with commissions for an easy sale.  After all, it's much easier to sell to a customer with his wallet out and open than to build a relationship with a brand new customer.

7.  Keep Your Eyes Peeled.

Marketing is an ever changing entity.  The Internet has brought tremendous change to the way we do business and advertise.  It's wise to keep your eyes peeled for new advertising methods that will add to your profit margin.  A word to the wise:  don't go too far out on the limb.  Keep 80 percent of your marketing budget working on the tried and true methods that have made you successful, but use the remaining 20 percent to test for ways to increase your advertising success.

These seven tactics can bring even the most sluggish marketing problem to life.  Try one or all of them and watch your sales begin to climb once again... or even for the first time!

3 Winning Sales Strategies You Can't Market Without!

1. Attention-Getting Ads Get Results

Think about it...how many advertisements do you hear every day...how about every hour?  Let's face it, we're bombarded with magazine ads, newspaper ads, TV ads, radio ads, and the Internet is plastered with ads on every site.  Not many of the astronomical number of advertisements stick with us, and make an impact.  How can you make your ad STAND OUT FROM THE CROWD?

"           Make a dramatic statement:  "Even my dog knows  ...."

"           Surprise them with the unexpected:  "Use for 30 days totally free..."

"           Ask a thought provoking question:  "Is your current insurance costing you hundreds of extra dollars every year?"

"           Use high impact headlines - it's important to snag their attention right away.

2. Get Personal

How many times have you been caught in the cycle of automated phone services? Yeah, you push 15 numbers and end up back at the main menu and never did talk to a sales rep.  People are hungry for personal interaction in the marketplace.  Look for ways to make your business a personal experience that your customers will appreciate.  Get to know something about the people who walk through your doors.  Let the people who visit your website know something about you.  Yeah, it's easier to trust an individual than a huge impersonal company...and trust is crucial to building a pool of loyal customers.

3. Paint a Picture

Ah, the end of a hectic week has finally arrived!  As I lock the doors on a still cluttered office, my mind wanders to the many things that will demand my attention this weekend.  I long to just escape the demanding voices...escape to the waters of the lake across town.  It would be like heaven to plop myself across the back seat of a boat, and watch the sea gulls dip and dive as the waves rock me peaceful to sleep. Yep, I can almost hear the sound of their splashing when the clang of metal alerts me to the fact that I've dropped my keys.

Put your customers on the boat.  Yeah, painting word pictures that capture their emotions will be more effective that the raw facts of the benefit your product offers. Describe what the benefits will do for them, vividly and in great detail...get them panting for the end result.  Paint your way to a sale!

Think about it...the 3 tactics we've talked about deal with human emotions or behaviors, rather than your product itself.  Yeah, when we affect the inner part of the customer, our sales are likely to see great results... and hey, they'll feel good while they’re writing out the check!  What more could you ask for?

3 Popular Niche Marketing Misconceptions

Specializing in Niche Markets has never been as crucial as it is today. Long gone are the days when you can target general, broad markets and make money from them.

To make money in today's Internet Marketing environment, one must specialize in well defined niche topics.

Lets examine a few misconceptions when it comes to niche marketing.

Misconception #1: You do not have to be an expert in the Niche field you choose!

Everyone says you should only choose a Niche that you are an expert in...nonsense!

The Internet is so impersonal that you can easily appear as an expert and not know anything about that particular niche topic. The key is to appear as an expert. How? You can outsource, build niche sites with no interaction such as blogs, purchase resale rights to an ebook in a particular niche. You see, you can choose to profit from any niche you like.

Misconception #2: Choose one niche market and stick with it.

Not true! Once you establish yourself in one niche and develop a profitable system, choose another one and run with it. You can even choose a pen name if you like, it's common practice to do so.

Niche marketing is a numbers game. Once you find a profitable niche put it on auto-pilot and choose another niche market to get into.

Misconception #3: The best way to make money in the niche game is to promote niche products as an affiliate.

Wrong again! Sure, becoming an affiliate and promoting niche products can be very profitable, but if you are doing this, you're not maximizing your income.

You need to promote your own landing or squeeze page where you collect the e-mail address of the visitor, and then sending him or her to the niche product you are promoting. You should also send out an e-mail course with informative information pertaining to that particular niche market to gain the visitors trust. Since your subscriber now trusts you, you can recommend products in that niche again and again, knowing your recommendation holds a lot of weight.

Those are three popular misconceptions when it comes to niche marketing. Follow the tips above, and you will be more likely to succeed. Remember, it is important to find a profitable niche, set it up so it is on auto-pilot, then move on to the next niche.

Not all niche markets will be a slam dunk, so don't get discouraged.

Even if one out of ten become really profitable, sit down and smile, you've hit the jackpot.

Never Forget That Your Customers Have a Choice!

People don’t like to be taken for granted, irrespective of whether they are giving freely of their time and resources or whether they are paying for them.  Make a customer feel taken for granted and just expect his or her business to keep coming your way, and you will lose him or her forever.

Customers have always had choice, but in today’s global markets they have more choice than ever before and a greater willingness to use it.  With so many alternative products, services and suppliers to choose from, and access to what are sometimes significantly cheaper prices, no buyer in his right mind is going to stick with a company that doesn’t offer excellent value for money and first-class service, no matter how long they might have dealt with a particular supplier in the past.

Often what happens when companies have been doing business for years is that the supplier begins to rest on his laurels, believing that for the customer to change suppliers would simply be too much hassle and inconvenience.  A new supplier who is keen to steal away his business, however, will go out of his way to ensure that that transition is as smooth and trouble-free as possible and that the customer suffers no inconvenience whatsoever.    

Even if your customers appear to be totally loyal to your firm, never make the mistake of taking them for granted, as there is always someone else who will quite happily come along and show them how much their patronage is valued.

No Enthusiasm … No Sale!

One of the essential requisites of a successful salesperson is enthusiasm.  After all, if the person doing the selling doesn’t feel inspired and excited about the product or service, how is the customer supposed to feel enthused?

Of course, not everyone is naturally enthusiastic at heart, but for those who are, their passion and interest show in every fiber of their being.  When they talk, their eyes light up and their tone of voice can barely contain their excitement, and all of this is incredibly infectious.  While the bored salesperson drones on in a monotone voice that makes the potential buyer want to show him or her the door, the enthusiastic salesperson just keeps on selling.

The salesperson who works in an ever-changing and dynamic field is at a natural advantage because there are always new offerings to help them maintain their sense of keenness.  In more traditional or static industries, it is essential for companies to help keep that fire burning.  Regular sales meetings, which are aimed less at discussing targets and whether they have been met and more on inspiring and exciting those on the front line, are essential if a sales force is not to grow stale.

3 Must-See Keys For Expanding Your Business

1.  Team Up

No one knows your market like you!  What are the main characteristics of your target audience?  Find someone else out there who isn't a competitor, but who reaches the same class of customers that you do.  Team up with them to do joint promotions!

We all know that two is better than one.  The dramatic end results will be an effective and cost-cutting advertising venture the nets both of you a nice profit. 

I once dealt with a veterinarian who promoted a local dog groomer... who in turn promoted the local veterinarian.  Yeah, it's kind of a "you scratch my back and I'll scratch yours" set up, but hey it works for both parties.  Think about it... customers are going to feel that the dog groomer is in the know about who the best vet in town is, as well as trust the vet to know who is the best dog groomer in the area.  Sure, it's a win, win situation for both the groomer and the vet.

2.  Dig Out New Niche Markets

Niche markets are everywhere, right under your nose!  Within the customer audience that you serve right now are groups of people who share common traits.  Think about it... maybe you have a group who speaks Spanish, a group of teens, and a group of middle class family men and women.

Evaluate these classes of people, and discover the unique needs and desires they share.  That will set you up to customize your advertising campaign directly to them.  It's not hard to take your current ads, and make a few changes to adjust to the niches.  They'll be impressed that you understand THEM, and the increase in your profits will be the best thanks you can get.

3.  Hop On The Latest Trends

Get in on the first floor of the latest trend... before your competition becomes aware of it.  Be a leader in the industry!  Hey, Internet marketing is still profitable all around, but businesses who jumped on the band wagon early in the game got the best proceeds for their insight. 

We're not talking about dropping everything and making a mad dash!  Wise marketers add to their already profitable businesses when they see the "new and coming" techniques.  Keep the customers you already have on board, and add to your existing products and services. 

You can quickly and easily strengthen your business and push out the competition by adding new layers to your existing business, teaming up for joint promotions, and discovering new markets to reach.

Mobile Advertising

With billions of people sending more than 12 billion text messages every month, it should come as no surprise that mobile marketing is fast becoming in a main staple in marketing campaigns. And big businesses aren’t the only ones who are benefitting.

Small businesses can leverage mobile marketing and use it to see a dramatic increase in their marketing ROI by using mobile to reach their target audience in a specific geographic area.

The possibilities are virtually endless when it comes to ways of connecting with your customers and/or prospects via mobile. One great example – an ice cream shop owner uses mobile marketing to send a mobile coupon or text message for a free ice cream cone on your birthday.

It doesn’t matter if you have a standard brick and mortar business or you are strictly an online presence, mobile marketing can connect you with the audience you need