Tuesday, July 24, 2012

How to Improve Your Video Marketing

If you’re planning to maintain a good and solid online presence, you must plan to work videos into the equation. It can be frustrating getting exposure your videos – especially if you’re new to the whole process. Here are a few tips to help you get maximum exposure:

1.      Good Quality Videos – Nobody wants to see a poorly made video. On the other hand, a good video will produce never-ending traffic over time.
2.      Distribution – While YouTube is the Holy Grail of video distribution, it’s important to use the many other video directories that are available to you as well. You can either submit the videos manually to each site or you can look for software to help you do it.
3.      Promotion – Use social media to further promote your videos. Share them via Facebook, Twitter, LinkedIn and even Pinterest.

Overlooking any of these elements will result in a lack luster performance for your video marketing efforts, so when you’re putting together your strategy make sure to include all of the parts to ensure success.

Thursday, July 19, 2012

Conversational Hypnosis - A Powerful Sales Tool

If you have not heard of conversational or covert hypnosis then it is time to you get to know about it.

What is conversational /covert hypnosis?

Conversational hypnosis is a term used by Ericksonian hypnotherapists to create a trance using embedded words in the verbal text. Some people see this technique as unethical because the client has a right to knowingly participate in the development of trance. On the contrary, other specialists affirm that conversational hypnosis is a well-tested and effective Ericksonian technique, and definitively not unethical in any way.

Conversational hypnosis is one of the most effective and efficient techniques of hypnotherapy in producing quick and permanent results. However, special training and skills are necessary to be able to effectively use this technique.

How can conversational hypnosis relate to your sales job?

If you have already gone through the special training to apply conversational hypnosis in your job, just think of the possibilities especially when you are trying to close a deal with a client. You are definitely going to experience a higher closing rate compare to those who have never heard conversational hypnosis.

Every purchaser will have a motive. It is either something that they want to have, wished for or something that can potentially contribute to growth to whatever they are doing. For example why would an individual live a big house when he or she can live comfortably in an average sized home? Or why would a business owner expand his or her business to other states or overseas when it is doing well its current location?

If you are equipped with the skill of conversational hypnosis, you will become a better sale person. Because some how or someway, you will be able to manage and convince your client that the product or service you are selling is what they want or something that can help improve whatever that they are doing.

Do keep in mind though that such skill isn't only for selling. It is really a great addition to your life because you will be able to use conversional hypnosis to persuade an individual, a group or even large audience to do your bidding.

Just imagine how nice it would be to get someone to do something for you just because you are too lazy to do it? Or just to do something as you please.

Can conversational hypnosis be used in an unethical way?

Obviously the answer would be YES. To the extent where you can even make a stranger give you all his cash in is wallet at that point of time. If such skill ever falls in the wrong hands, there would certainly be havoc.

However the supply of appropriate training is very limited worldwide. Not many people can find the right access to the proper conversational hypnosis training courses. Even if there is one available, it will come at a hefty price tag.

How would you know if you naturally have the skill of conversational hypnosis?

Every individual would somehow be in a group of friends. Regardless of its size, as long as you know you're the leader of the group, you pretty much have the natural gift of conversational hypnosis. Unfortunately many of us aren't born leaders. This is where acquiring the knowledge and skills of conversational hypnosis will be beneficial.

It's always better to be the leader in a group of friends or in a relationship because things will go your way, which is favorable to yourself. And the best part is your followers or companion will be happy to have it your way. Isn't that wonderful?

Monday, July 16, 2012

Use Social Media To Get Exposure

Nowadays, if a business is not on a social media site, or several for that matter, then they are deemed to be missing out and missing out big time. The great thing is; it is easier to connect with social media sites and they can do wonders for a business, regardless of how established the business really is!

There are many different discussions and opinions going around relating to SEO and social media as well. Many people believe that as most of the links on social media sites are noFollow, then they have no weight in terms of SEO and rankings. However, some tests have proven that sites with great social media coverage will rank better and people working at major search engines have confirmed that the social media profile will be taken into account.

Whether using social media for promotion or as an SEO tactic one thing is for sure; it should certainly be used. There are thousands of businesses that think because they have a website, people can find them. They believe that because they rank above the majority of their competitors in search engines, there is no need to attack social media. The reality is these people are wrong; there were businesses doing something similar 5 years ago, when every company had a website except for them! Getting onto social media sites is a must!

Getting into social media for people that do not really have any technical experience can be a struggle to start with, but it really is not as difficult as the majority of people think. By logging onto social media sites like Twitter, Face Book and My Space, business owners cannot just start to promote their businesses further, but they can also connect with their target audience and understand what it really is that they want!

Friday, July 13, 2012

Mobile Content Marketing Attracts New and Keeps Current Customers

I am sure you know by now that the only real Internet marketing is content marketing, and now we have another way to market our content and that is via mobile content marketing. Mobile content marketing is one more platform in your overall content marketing strategy. Another way to market your content to your clients as well as a way to attract new clients who are too busy to sit down at a computer to look at your website.
In your ongoing effort to build a relationship with your potential clients and customers mobile content marketing is becoming an essential part of that mix. We have to remember that the quantity of users using mobile phones and other devices to access online content is growing by leaps and bounds, and by some reports even outgrowing personal computer adoption. Mobile content marketing cannot be ignored by the savvy Internet marketer who wants to remain relevant.
Mobile access to the net has increased social network use by over millions and is expected to continue to climb. You start by offering your current clients the ability to read, watch and listen to your content via the mobile device that most of your current readers use, or code the site to detect what device is reading. Then you make it easy for your current clients to pass on the information via texts.
The "Queen of the Internet" Mary Meeker stated in her "State of the Internet Report" that "Rapid Ramp of Mobile Internet Usage Will be a Boon to Consumers and Some Companies Will Likely Win Big (Potentially Very Bib) While Many Will Wonder What Just Happened." Don't be one of those who just wonders what happened.)

Thursday, July 12, 2012

Ways Video Marketing Can Help Your Business

You know that video marketing is an important part of your content marketing plan, but maybe you aren’t sure just how it can help grow your business. Here are just a few unexpected ways:

·         YouTube SEO: You know that SEO marketing is important to getting your website ranked in the search engines. The same idea works for YouTube. What many don’t realize is that YouTube is the number two search engine. Use the right keywords when listing your video to increase your video ranking.
·         Referring traffic. Remember that visitors to your site don’t just appear from thin air, they have to be referred from somewhere – why not YouTube? YouTube is a great brand builder and a perfect tool to drive traffic to your website.
·         It’s inexpensive. Video marketing as far as marketing goes is an inexpensive tool. Yes, you have the initial expense of obtaining a camera you can use, but even that doesn’t have to be much. A simple flip camera is more than sufficient. Video is a great way to attract an audience without spending a fortune.

Putting together a video marketing campaign isn’t difficult. Your YouTube account is free and you are already an expert in your field, now you just have to get in front of the camera and let your knowledge and passion shine through!

Tuesday, July 10, 2012

Using Videos in Email

Using video in email has always been a tricky thing – not just because of the technology but also because of the idea of whether or not it’s effective. There have been questions to consider along the road of whether or not to incorporate video into your email marketing plan; questions like will video be considered annoying? Is it worth the effort considering the technology and the problems it brings?

There are many schools of thought on the answers to these questions because all of the experts have their own opinion. So in the words of my father-in-law I say this to you: “Listen to what everyone has to say and then do what you think is best.”

As mobile technology continues to evolve, it becomes more important to keep up with the times. Consumers want to receive their content on their phones and they don’t just want to read. Video within an email is a great way to give your audience what they want and where they want it – right at their fingertips.

Adding video to email isn’t as difficult as it was in days gone by. There are plenty of coding techniques that can do the job, even if the mail client doesn’t support video.