Tuesday, June 12, 2012

Mobile Marketing and Small Business

From the days of the bulky bag phones to small handheld mini computers, cell phones have taken marketing to a whole new level.

Mobile marketing is the fastest growing marketing method in existence today – with no signs of stopping or even slowing down and smart business owners and marketers are grabbing hold with both hands.

While big brand names have begun to slowly use this powerful marketing tool, small businesses are beginning to realize that they, too, can embrace mobile marketing and use it fully to their advantage.

Your customers and prospects are no longer forced to stay at home, chained to their desktop computers. They are on the go! If you want to reach them and make them aware of your presence, you’d better be ready to reach them in their cars, while they’re eating out, shopping or whatever. If you are still relying on your standard website and have yet to embrace mobile technology, you are leaving money on the table.

Contrary to what many misinformed business owners think – any business can use and benefit from mobile marketing. By using mobile technology for your marketing, PR, customer service and even sales promotions, you’re reaching your customers and prospects where they want and need to be reached.
While there are some business owners who are stuck in their “old school” mindset, many have evolved and are leveraging the power of mobile marketing. Have you? Chances are your competitors have…

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