Finding fresh leads is a perennial problem for many businesses, and, of course, starting “cold” is never easy. Take a look back through your records and databases, though, and you could find numerous “warm” leads that may now be ripe for the picking.
Advertising campaigns, Internet marketing and trade shows (to name but a few examples) typically identify a host of potential new clients and customers. But not all these businesses are necessarily ready to buy at the time that they express initial interest in your company’s offering. Situations change, however, and if you don’t cultivate these leads and make sure you are there when these clients are ready to buy, then you can bet your bottom dollar that your competitors will be there to snatch the order out from under you.
The cost of lead-generation campaigns can be extortionate. Before you go that route, try what many companies have found helpful in bringing about significant increases in annual sales: follow up your “warm” leads, and catch your prospects at just the right time.
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