The New Face of Marketing
Marketing has taken on yet another new face - mobile – and according to Morgan Stanley, Mobile Marketing is the fastest growing industry in the history of the Internet.
It’s really no surprise. Today, consumers are becoming more dependent on, and active with, their mobile phones. In fact, 96% of adults own cell phones – 37% of which are smart phones. With statistics like that, it’s only natural that businesses key in on the mobile marketing revolution that’s sweeping the Internet.
Mobile Marketing – by definition - is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. (Mobile Marketing Association)
To break it down into something easier to understand, Mobile Marketing brings your products or services to your customers or clients in a much faster way than traditional marketing methods. Even simpler yet: mobile marketing is any form of marketing that involves using a mobile phone to participate. It may take on the form of a text message promotion, email, social media outlets or even face-to-face interactions – all with one goal in mind: engaging the customer to take some type of action.