Social networking is something that is used almost every day by the majority of people. People now realize that they can get a much larger range of tasks done in a shorter space of time using social media, rather than other forms of communication. For instance, they can contact 4 people at once explaining about an upcoming party and then put an offer in on that Xbox that they wanted. Social media is a great way to stay in touch; conveniently.
For this reason, businesses really need to get involved with social media. What they need to do is log onto websites like LinkedIn, Facebook, Twitter and MySpace and start creating a social profile. It may take time, but as their profile increases in size, the reality is that more and more people will actually start thinking of their business. Businesses that ignore social media are potentially missing out on hundreds of consumers every single day.
As most people will be keen to suggest, the best way to promote a business is by word of mouth. People that have tried and tested your products or services and had a good experience will be the best advertisement for a business. The great thing is, social networking sites basically act as a word of mouth referral, which is why so many people are finding that their conversions on these sites are simply so good. Communicating online through social media sites on a regular basis will ensure that these businesses grow to a size that an owner could never even imagine.
Get on social networks and build the marketing strategy into your every day business life. Social networks have a snowball effect, so over time your profile will become larger and larger and more and more worth while, producing more leads nearly every single day!
Good reminders, Ric! It's important to take the time on the "front end" to do this so that it grows as your business grows...
ReplyDeleteRic, you're spot on about how social media use can expand your business' profile online. That happens because active and consistent sharing of information and links on Linkedin, a Facebook business page, on Twitter or YouTube is seen and counted by Google and the other search engines. Your business use of social media shows up in search rank and can increase the opportunity for customers to find your business. Customers may not know your name or what you do, but social media can provide that introduction.
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