Branding a business using social media marketing might be a lot more important than the majority of people tend to think. A lot of people are now on social media networks and the majority of businesses are too. The majority gets started as quickly as possible and do not really think about what their real image is. This can be a big mistake, as even though these businesses are engaging with an audience, they are not engaging in the correct manner.
The first thing to ensure is that when a profile is setup on a social media website, that it looks professional. Do not go with the generic theme that the website offers, but try and add something that makes the page unique to your business. For instance on Twitter, you could add you branding as the background. On Face book, you could add your company logo to make your page look that bit more professional.
When logging into Facebook, you might notice that a lot of people have fan pages. A great idea would be to start one for your business. This will allow you to connect with hundreds of people on Facebook, without actually having to contact them directly. Over time, the chances are that people will actually come to you, so you won’t have to actively market the page if you do not want to. Try and make sure that the page name reflects the name of your business or website.
A lot of the times, many businesses are actually getting a lot of traffic to their pages. What they are not doing, is converting that traffic into consumers. A lot of people are looking for deals or something of interest. Offer people on social networks a reason to visit your website and potentially start being a paying consumer. This might mean offering free entry to a competition, it might mean offering a discount, whatever it takes to brand a business and get people to your website!
No comments:
Post a Comment