Mobile Marketing Trends and How They’ll Affect Your Business
There's no doubt that Mobile Marketing is here to stay. But just
as with any new technology that comes down the pike, there is going to be a
learning curve that goes along with it. This is no more true than when it comes
to creating a Mobile Marketing campaign or a series of these campaigns if
you're really feeling ambitious. We've done our homework and gone through the
trials and tribulations of developing new mobile campaigns and have come up
with the following tips to help you avoid the pitfalls.
·
Know your goals and know your target audience. Just as with any
other marketing strategy, it's important to know what goals you want to reach
with your Mobile Marketing campaign. If you are looking for some type of
customer feedback, crowd-sourcing has become a hit (i.e Hershey letting
consumers pick the next M&M color) so an SMS (text messaging) campaign
would be a good start.
·
Determine your budget. Mobile Marketing isn't as expensive as you
may think, but there will be some overhead involved. There's no real right or
wrong answer as to much how to allocate, however, for your first campaign
especially, you may want to plan for a little more than consecutive campaigns
to allow for list building, mobilizing your website, etc.
·
Plan for ongoing engagement with your customers and prospects.
It's important to give your campaigns, especially the first one, time to build.
A key point to remember is successful business is all about building solid
relationships - Mobile Marketing is no different. It's about building long-term
relationships so always be on the lookout for ways to weave campaigns together
over long periods of time.
Mobile Marketing, at least for now, is the most personal marketing
platform for businesses that consumers can engage in. Make sure you have a plan
in place to make the most of the opportunity.