By now you should be aware that we are in the middle of a mobile revolution. We are slowly but surely being over taken by smartphones and mobile devices, but what does that mean for business owners?
Marketers now have an entirely new demographic to consider: mobile devices. Now instead of the traditional marketing methods of determining what a customer will buy based on previous purchase behavior, ads based on users who belong to specific groups can be placed at the fingertips of mobile users.
The types of mobile devices we use tell marketing experts a lot about our behaviors, giving them a more complete consumer profile. This allows campaigns to be customized specifically to consumer preferences and with this type of information, they can tell just which consumers are going to visit and which are going to buy.
Mobile marketing helps to fill in the gap of certain areas of the ROI, allowing marketers to modify strategies in real-time.