I’ve said repeatedly in past posts that beginning a video marketing campaign doesn’t have to be costly. You don’t need fancy equipment or expensive cameras – in fact you can create your videos using nothing more than your mobile phone. Using your mobile phone to shoot your videos is a great if you want to shoot a quick video or to make the video look user-generated.
The way you hold your phone while filming – either landscape (side to side) or portrait (up and down) makes a difference in the outcome of your video. Again, neither way is right or wrong, just your preference based on what type of effect you’re after.
Finally, just a few tips to make your mobile phone video the best it can be:
· A short video is better;
· Make sure you hold your phone completely still when recording – nobody is going to watch a video that jumps around;
· Record from different angles;
That’s it! You’re on your way – so get recording!