Thursday, January 31, 2013

Mobile Marketing Trends and How They’ll Affect Your Business

Mobile Marketing Trends and How They’ll Affect Your Business
There's no doubt that Mobile Marketing is here to stay. But just as with any new technology that comes down the pike, there is going to be a learning curve that goes along with it. This is no more true than when it comes to creating a Mobile Marketing campaign or a series of these campaigns if you're really feeling ambitious. We've done our homework and gone through the trials and tribulations of developing new mobile campaigns and have come up with the following tips to help you avoid the pitfalls.
·    Know your goals and know your target audience. Just as with any other marketing strategy, it's important to know what goals you want to reach with your Mobile Marketing campaign. If you are looking for some type of customer feedback, crowd-sourcing has become a hit (i.e Hershey letting consumers pick the next M&M color) so an SMS (text messaging) campaign would be a good start.
·    Determine your budget. Mobile Marketing isn't as expensive as you may think, but there will be some overhead involved. There's no real right or wrong answer as to much how to allocate, however, for your first campaign especially, you may want to plan for a little more than consecutive campaigns to allow for list building, mobilizing your website, etc.
·    Plan for ongoing engagement with your customers and prospects. It's important to give your campaigns, especially the first one, time to build. A key point to remember is successful business is all about building solid relationships - Mobile Marketing is no different. It's about building long-term relationships so always be on the lookout for ways to weave campaigns together over long periods of time.
Mobile Marketing, at least for now, is the most personal marketing platform for businesses that consumers can engage in. Make sure you have a plan in place to make the most of the opportunity.

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