Friday, February 17, 2012

The Four Most Important Parts of a Mobile Website

Whether you’re creating a single application or an entire mobile Web strategy, the first step is understanding what makes mobile different from regular Web, and finding the unique opportunities of the mobile space – both practical and technical.

Think about it – you’re using your mobile phone in a special way. Your traditional Web development techniques and even your sales conversion methods may not translate directly between platforms. Trying to throw a “stripped down” version your company’s online presence on to a phone is usually a recipe for poor customer experiences.

Here are four of the most important practical concerns for every mobile site:

  1. Screen Size: Your normal, content-rich web pages are going to be difficult to read on a mobile device. A good mobile site will require no side scrolling. Remember, mobile sites are always read top down – this should be what dictates your mobile layout.
  2. Network Speed: Smartphones are smart – yes and with the ever-evolving technology, it’s only getting better, but network coverage isn’t universal just yet. That means pages that are heavy with content or images aren’t going to load the same for everyone.
  3. Navigation: Not everyone is using an iPhone or even a touch screen device. Make it easy for your visitors to navigate through your mobile device.
  4. Content: Customers are looking for something very specific when they conduct mobile searches. Give it to them. Don’t fill your mobile site with tons of sales copy and images. Keep the content relevant to the search.

Implementing just these few tips will provide your visitors with a positive mobile experience and keep them coming back time and time again.

1 comment:

  1. Actually, Ric, I have a new solution focused for small businesses to keep their desktop websites but anyone that visits it on a mobile device will be redirected to a mobile-friendly version of the website. Best part is that it is affordable and the whole reason it is focused at local businesses.