Facebook has made no secret of its strategy to move beyond being a mere social media site (albeit the biggest in the world) and become our integrated communications hub of choice, and last month’s partnership deal with voice and video call giant Skype will certainly take them in the right direction. According to Facebook CEO Mark Zuckerberg, the two companies had been in talks for some time, but it was the likely acquisition of Skype by Microsoft that, for him, sealed the deal. Zuckerberg and company were apparently wooed by an association that offers the stability of being with a company that they can trust.
The announcement of the deal between Facebook and Skype is the first of what has been promised to be a summer of major launches for the social media site, which is reported to be losing some of its momentum as well as facing challenges from Google+. For its users, the partnership will not only mean free one-to-one voice and video calls, but also there is talk of group chat functionality and a new chat user interface. So, if you’re not already part of Facebook’s massive 750 million membership, perhaps now is the time to jump on board!