When people mention social networking and social media sites, the instant reaction is to think about Facebook. Nowadays people use social networking sites as part of their every day routine. Instead of browsing Google for the latest products they want, they ask friends and browse the social media market places. So it is important for businesses to be able to connect with their target audience with another medium rather than just their website.
As soon as Facebook took off, there was an influx of businesses trying to sell their products and services in every which way possible. Of course, the reality was that this was what Face Book wanted. Before long, they put restrictions on things like ads and commercial market place adverts to try and extract some extra cash from businesses.
The great thing is that not all of Facebook marketing costs most. One thing that businesses can create is a fan page. This fan page can contain important updates, deals and general information relating to a company. By adding and “liking” other pages, businesses can start to get coverage. This is a great tool to get noticed on Face Book and to start to build a social media profile across different social media sites.
One of the important things to think about when making your page is to consider the best ways to make it interesting. The problem with a lot of pages that promote businesses is that they do not include anything interesting. This means that people come, stay for a few minutes and then move on to something different. Make sure you engage with your target audience with things like new products, hot offers, polls and surveys. Act as if you care what they think and they will enjoy staying on your page!