We all know the expression “you only get one chance to make a first impression,” well it holds true when it comes to presenting your product to your customer.
For starters, the last thing you want to do when a customer walks into your office is present the first product that pops into your head.
Before you present a product to your customer, you must first find out exactly what it is your customer wants and needs.
The first thing you want to do is introduce yourself to your customer. Offer them a seat and make them feel as comfortable as possible.
Get to know your customer, talk about non-business subjects, this will take some of the pressure off of the both of you and make it easier to talk to one another.
Once you believe that you and your customer have found a comfort level, begin to evaluate your customer’s needs.
Start by asking questions to find out his reasons for coming in to see you. Find out what products he currently has and uses. And how much he pays for them. Find out all you can about the company he obtained his products from and what he thought of the customer service he was provided with.
It is important to know these things for reasons of comparison.
Once you have evaluated your customer and have a pretty good idea of what his needs are, get ready to present the products you have, that you believe to be an ideal match to his needs.
But before you make your presentation, make sure that you are prepared. Have all the materials you need to make your presentation a solid one at your finger tips. Such materials would include, brochures and literature, not only to give to your customer, but to go over with your customer. Unfold the brochure in front of him as you discuss the product. Literature is also a good way to be prepared in case you are hit with a question you can’t answer; this will be a good resource for reference.
The point that I am trying to make is; Present to your customer a product you believe they will need. Your presentation should be based on the information that you have gathered from your customer during your sales session.
You could be the greatest presenter of products in the world, but if you are presenting products that customers don’t need, you’ll never sell a thing.
So be sure to evaluate your customers before you start presenting your products.