The Marketing Phone Number

Telephone Numbers are usually the first point of contact between Customers and Businesses, and you know what they say...First impressions last!

Most companies spend thousands of dollars per year on print advertising, be it on vehicles, business cards or even websites. What most of them fail to realize is that spending that amount of money pays no return if the target audience cannot remember the telephone number when looking at it for the first time. I'm sure that you have found yourself glancing at an advert and finding it interesting but quickly find out a few days later that you cannot remember the contact number. I have seen a great one in Columbus, Ohio a few years ago....I don't know if they are still being used there. Can you figure out they are in real estate......444-SALE & 444-RENT. Those are great!!!

Recent research has shown that displaying a memorable phone number prominently on a website and company letterheads can increase client response rates by up to FIVE times, so if you are spending money on marketing, it makes sense to maximize your return by getting a professional looking number. Having a phone number that your customers will remember easily has been proven to lead to more repeat orders and more word of mouth recommendations.

A memorable phone number will give a more lasting impression of your company image and brand, and as your customers remember your phone number, they won’t be browsing through the Yellow Pages looking at your competitors’ ads!